Usually the mainstream target is not very concerned about cosmetics ingredients and looks for the product that is affordable and solves a particular problem, the product that works. Solution was to name You&Oil products by the problems they solve. Poetical product description on the label is used to make a product less formal and to create an emotional bond with consumer.
Each product has its unique logo that visually represents the oil spot on the wet skin (spot author – L.Tulaitė).
Recieved "Good Design Award 2014"
Creative Team: Kotryna Zilinskienė, Miglė Vasiliauskaitė, Eglė Šlipaitytė, Aistė Jūrė, Laura Tulaitė, Sitora Šlauterytė, Kristina Liaudanskaitė
Client: Bio cosmetics manufacture