MANA

visual concept, logo, packaging design

2014

MANA is premium category cold-pressed juice, that does not have an analog in Lithuania. Product targets and active and eager people who care for a healthy lifestyle in daily consumption. The main message "instead of 25 minutes, one click" invites to discover a ritual of drinking fresh juice for people who don't have time to juice themselves.
The aim of packaging design is to stand out from shelves full of rustic juice packaging, which is most common in lithuanian product design.
Clean, minimalist graphics remind pharmaceutical labels which emphasize product quality, positive effects on health and has a clear communication. Label indicates only key elements and necessary information of the product, nothing more and nothing less. 
Symbol of the logo replicates the geometry of letters and the drop icon with a straw symbolizes juice drink.

Recieved "Good Design Award 2015"

Client: Juice factory