LT

Bread'n'Roll

Packaging design

2015-2016

Various flavours crispy mini grissini bread sticks for middle-income audience's everyday use. Product is youth-oriented, but intended for the masses.
The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time.
Each package represents different, comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingridient which contrasts with substantially reduced small humans - the situation actors.
Illustrations style is naiveand resembles doodles. Each package has a different colour that represents the best its flavour and main ingredients. This creates a warm and cosy impression, at the same time maintaining a feeling of dynamism, freedom and youthfulness.

3rd place in the National Packaging Design Awards, NAPA 2016 (Lithuania)

Client: UAB Biržų duona

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hello[at]primprim.lt

UAB PRIM PRIM

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LT-01128 Vilnius Lithuania

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