BRANDING

The core activity of our studio is branding. That means not only designing a logo and full visual identity, but also creating the particular character and the „tone of voice“ for our customer.

An indispensable condition for a good branding project is a close cooperation between the creative studio and the client. This process must continue from the initial idea to the final result.

At the beginning of the project we present a detailed questionnaire for the client. The answers lead us to 2-3 conceptual pathways for further branding development process. We present the concepts together with the sets of visual analogues – mood boards.

In the following stages the name, the main communication message, the logo, the leading graphic elements and the whole visual material are being created.